The transaction, the commission and the lease-end date, tracked by a system the brokerage owns
A real estate business runs on checklists and splits, and both live in each agent's own spreadsheet. The brokerage finds out what was missed at closing and what the split was when the invoice is argued. A small system that holds the checklist, the split and the date fixes both, and it stays when the agent leaves.
Custom internal tools for Southwest Florida brokerages and locators: transaction checklists, a commission ledger, a lease-end tracker and a listing pipeline, scoped in writing and built so the brokerage, not the agent, owns the record.
I read every one and reply within the day. When an off-the-shelf product covers it, I tell you which one and stop there.
- For brokerages, locators and property managers running transactions, commissions and lease dates across agents' private spreadsheets.
- An operator who has built software inside this trade
- The four tools that sector actually runs on
- Scoped in writing, priced before work starts
Twelve
companies operated, six of them his own, on software he built
790+
products in a catalogue that started at 105, run from one internal tool
15,868
records synced between two systems every run, zero failures
Thirty
live sites generated and shipped from one engine
The tools real estate actually runs on
Transaction checklists
A signed contract opens the checklist for that transaction type: documents, dates, parties, disclosures, each with an owner and a due date. The broker sees every file's status on one screen. Built as dispatch and job tracking where the job is a closing.
A commission ledger
Every closing produces the commission calculation from the agreed split, the referral fee where one applies, and the statement, reconciled against the deposit when it lands. I co-own an apartment locating brokerage; this ledger is ours. The billing and collections engine runs it.
A lease-end tracker
For locators and property managers, every client's lease-end date on a timeline that starts the outreach months ahead and tracks the renewal, the move and the referral fee as their own paths. It feeds the intake and scheduling flow for the next placement.
A listing pipeline
The listing record entered once produces the syndication, the marketing pieces and the internal tracking, with photos and documents filed automatically. A customer portal shows a seller or an owner where their listing stands without a call to the agent.
Questions from real estate
- Can the tool track locator commissions and referral fees?
- Locating and referral fees are a business I am in: a Texas apartment locating brokerage is one of the companies I co-own, and its commission ledger and lease-end tracker are the tools described here.
- Will a custom tool work alongside the transaction software we already pay for?
- A transaction management tool connects by API or by export in most cases, and where it is closed the custom tool runs around it with the tool as a step rather than the centre, confirmed in the data read.
- Can it handle different splits per agent?
- Different splits per agent, caps, team overrides and referral fees are rules written down once and applied to every closing by the ledger, with the exceptions routed to the broker.
The tools most often built first
The other trades
Tell me what is in the way.
A short form and a same-day reply from the person who would write the code. When buying covers it, the reply says what to buy.