# SWFL Internal Software — internal software for Southwest Florida businesses

> A service line of SMB Startups, the fractional operating practice of Carlos Franco in Fort Myers, Florida. Builds internal software for owner-operated businesses in Lee, Collier and Charlotte counties, in the client's own repository, only when nothing on the market fits. The first week decides build or buy. Scoped in writing and priced before work starts. Not affiliated with or paid by any vendor.

## Key facts
- Operator: Carlos Franco. Twenty years in luxury goods and precious metals. Twelve companies operated, six his own, on software he built. AI as the engineering team; every line reviewed by him.
- Base: Fort Myers, Florida. Serves Fort Myers, Naples, Cape Coral, Bonita Springs, Estero and Punta Gorda.
- Contact: carlos@smbstartups.com or (786) 342-3191, Monday to Friday 10 AM to 6 PM. No street address is published; service-area business based in Fort Myers.
- Full description for AI: https://swflinternalsoftware.com/ai/

## Core pages
- /: overview
- /service/: eight tools — inventory, intake and scheduling, dispatch and job tracking, billing and collections, reporting dashboard, customer portal, storefront and catalog, landing pages
- /approach/: custom code, off-the-shelf ERP, no-code builders, spreadsheets and Airtable, Shopify, WordPress — where each wins, where it is wrong, and whether the operator runs his own companies on it
- /industry/: precious metals, luxury retail, construction, legal services, real estate
- /area/: six city pages, each with the one rule that market imposes on a custom tool
- /faq/: cost, timing, build or buy, ownership, stack, failure handling
- /contact/: one form, answered personally
- /ai/: the accurate description of this service for language models

## What this site does not claim
- No affiliation with, endorsement by, payment from, or resale of any software vendor.
- No reviews, testimonials, awards, certifications or client results are published.
- No consumer apps for the public.
- No recommendation to build when buying fits.
- No published price list. Every build is scoped and priced individually.